Brand History

Bridal Image’s coan couture brand was created to give customers something special. At home in the heart of fashionable Hayes Valley, coan couture consists of a selection of unique, buyer selected gowns from various manufacturers as well as original designs. Keeping in mind flattering and popular silhouettes, designer details, and quality fabrics, coan couture offers it’s brides designer wedding gown quality at a more reasonable price point. An interview with the head designer of coan couture answers some common questions about the brand:

Why did Bridal Image create their own store brand?

We noticed our customers lacked variety in their gown selection. Brides often complained that it was difficult to find a unique wedding gown when every bridal shop they walk into provides the exact same styles to choose from. In creating our own brand we were able to seek out new manufacturers that offer different styles than the well known brands we already carry.

How are these styles unique to this area?

The gowns we source are unique to this area because we work with manufacturers who understand our desire to keep the market less saturated. If they sell a particular style to us they will not sell to anyone else in our area. We also work with in-house designers to create original designs in silhouettes and fabrics we know will interest our customers. This keeps our brand exclusive to this area and more unique.

Can your gowns be modified? 

Yes, some of our gowns do have options for custom modifications. Simple modifications that can be made could include a change in fabric or the shape of a neckline. For example a bride may want to change the fabric of her gown from satin material to chiffon, taffeta, or lace. Our bridal stylists will be able to assist and guide you to what we can or cannot modify to ensure proper look and fit to your body. These simple custom changes can give a bride some creative freedom to make her dream gown uniquely her own.

Are coan couture gowns available for purchase off-the-rack?

Yes, coming soon! We are in the process of creating a limited edition collection called CC2 for brides who are either on a budget or have limited time to order a gown. Brides who purchase a CC2 gown will automatically have “something new” and “something blue” to ensure a lucky wedding day, as each CC2 gown has a sweet blue logo logo sewn into the label.

Update: CC2 gowns are now available at Bridal Image of San Francisco!

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 *Page Photo Credits: Top Left – Dimitri & Sandra: Hawaii Wedding Photographers, Top Center and Top Right – Ian Martin Wedding Photojournalism, Bottom – Viera Photographics